About Vista

The team behind Vista Lead Generation.

Vista grew from the same challenge many B2B companies face: a strong offer still needs a reliable way to reach the right decision-makers. The team built its expertise around targeted prospecting, cold email and marketing automation.

Leadership

Strategy, creative messaging and automation.

The leadership model pairs campaign messaging and creative marketing with business development and outbound automation expertise.

Brian Krupkin, Cofounder of Vista Lead Generation
Cofounder · Messaging & Creative Marketing

Brian Krupkin

Brian’s background spans entrepreneurship, marketing and the practical work of building businesses from the ground up. At Vista he focuses on positioning, campaign concepts and messages that earn attention.

Chris Moskal, Cofounder of Vista Lead Generation
Cofounder · Business Development & Marketing Automation

Chris Moskal

Chris brings experience across business development, entrepreneurship and digital marketing, with a focus on automated email pipelines and scalable prospecting systems.

Better B2B

Growth can create a wider impact.

Vista’s current site describes an environmental-giving commitment tied to client fees—connecting client growth with support for environmental organizations.

Learn about the Green Initiative →
10%

of each participating client’s monthly fee is committed to an environmental organization under Vista’s current initiative.

Vista Lead Generation
Ready for a stronger outbound motion?

Bring more qualified sales conversations into view.

Tell Vista who you need to reach and what growth looks like. We’ll recommend the right starting point.