We do not like to be the bearers of bad news, but not every response from your outbound campaign will be a resounding “yes please!” The fact is it is almost a guarantee that you’ll get a lot more no’s than yes’s. But the good news is that you can learn a lot from rejection if you approach it in the right way.
Here are things you can do when a prospect says “no”…
Ask good follow-up questions.
Never let a prospect off the hook without politely asking a follow-up question or two. Here are a few questions we ask…
I really appreciate you getting back with me , is this something that you plan to revisit in the future? If so, I’d be happy to circle back later, but no worries either way.
If you don’t mind me asking, are you already using another product/tool/service to solve this problem?
Thanks for the response. Is there someone else on your team who would be a better contact for this type of thing in the future?
Be really polite and nice.
If you get a “no,” back off in a way that shows the prospect that you are real. It’s really easy to brush someone off if there’s no personal connection, so do your best to make them feel your realness. There are hundreds of reasons why people say no — the prospect may not be interested right now, but there could be potential for a relationship down the road. Make sure that you end the conversation in a way that leaves a good impression.
We always thank the prospect for taking the time to respond, and we let them know that we’d love to hear from them if anything changes in the future.
Rethink your messaging.
We listed this one last because you shouldn’t start here, but if you’re getting a handful of no’s from prospects that you thought were a good lead…it’s time to take a second glance at your messaging.
Are you spelling out your value proposition in a clear, concise way? Does the prospect actually understand your offering after reading the message you sent?
This is why Vista Lead Generation has experts on staff to guide you through your response and writers to craft exceptional emails on your behalf.