One of the prevailing themes of this from our clients is the notion that less is more. We know you love your product, and that is your flaw because when you love something you can go on for hours and hours about how great it is, how it is going to change the world and why everyone needs it. But those sales emails go straight to the Junk folder.
Most B2B lead generation is done using stale, off-the-shelf data. Sales teams spend 67% of the time on data entry and only 33% selling. At Vista Lead Generation, our teams carry out custom research to produce highly-targeted lead Vista Verified lists created specifically for each of our clients. We locate hard-to-find company information, key decision makers, and contacts in new markets.
Companies both large and small are relying more and more on their marketing departments to drive growth. Growth implies speed and scalability. “Do more with less!” is the edict coming down from the C-Suite as growth marketing leaders scramble to build the plane as they fly it with limited resources.