Most B2B lead generation is done using stale, off-the-shelf data. Sales teams spend 67% of the time on data entry and only 33% selling. At Vista Lead Generation, our teams carry out custom research to produce highly-targeted lead Vista Verified lists created specifically for each of our clients. We locate hard-to-find company information, key decision makers, and contacts in new markets.
Companies both large and small are relying more and more on their marketing departments to drive growth. Growth implies speed and scalability. “Do more with less!” is the edict coming down from the C-Suite as growth marketing leaders scramble to build the plane as they fly it with limited resources.
We do not like to be the bearers of bad news, but not every response from your outbound campaign will be a resounding “yes please!” The fact is it is almost a guarantee that you’ll get a lot more no’s than yes’s. But the good news is that you can learn a lot from rejection if you approach it in the right way.
Prospecting can make or break your overall sales strategy. Nothing matters more than targeting the right person at the right time with the right message. It’s all about finding where your future customers are, crafting a message that speaks to a issue they’re experiencing, and making connections to prospects that will eventually convert into customers.